Heide Harrell, APR

Director of Communications

Heide Harrell, APR, serves as Director of Communications for Central Arkansas Water. Her primary role is the direction and oversight of the Communications department at the utility. She brings more than 20 years of industry experience.

She earned a Bachelor of Speech Communications from the University of Central Arkansas and a Master’s in Applied Communication Studies from UA Little Rock.

Heide has the designation of Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) and is a past president of the Arkansas Chapter of PRSA. In 2023, she was awarded the Crystal Award, the highest award presented by the chapter’s Past Presidents Council, recognizing significant and continuous contributions to both the public relations profession and PRSA. She most recently completed a four-year term on the PRSA National Board of Directors.

She is a graduate of the Little Rock Regional Chamber of Commerce Leadership Greater Little Rock program (Class XXIX), the 2021 Arkansas Business Executive Leadership Academy, and served as the 2023 president of the UA Little Rock Alumni Association. In 2020, Heide was selected as an honoree in the 27th class of Arkansas Business 40 Under 40.

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